{"id":9483966218479,"title":"ART BUSINESS: Pricing Your Artwork, August 22, 2026","handle":"art-business-pricing-your-artwork-august-22-2026","description":"\u003ch2 data-section-id=\"19hng75\" data-start=\"157\" data-end=\"194\" class=\"PDq2pG_selectionAnchorContainer\"\u003eART BUSINESS: Pricing Your Artwork\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"196\" data-end=\"261\"\u003e\u003cstrong data-start=\"196\" data-end=\"261\"\u003ePrice with confidence. Build a sustainable creative business.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"492\"\u003ePricing artwork can feel overwhelming, but it doesn't have to be. Whether you're selling your first painting or looking to build a professional art business, understanding how to price your work is essential to long-term success.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"846\"\u003eIn this practical, hands-on workshop, you'll learn a straightforward pricing system that considers materials, labor, overhead, and profit so you can establish prices that are fair to both you and your customers. We'll also discuss how different sales venues, commissions, galleries, festivals, and wholesale opportunities can affect pricing strategies.\u003c\/p\u003e\n\u003cp data-start=\"848\" data-end=\"1007\"\u003eThrough real-world examples and interactive exercises, you'll leave with practical tools you can begin using immediately to price your artwork with confidence.\u003c\/p\u003e\n\u003cp data-start=\"848\" data-end=\"1007\"\u003e\u003cstrong\u003eDate:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eAugust 22, 2026\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eTime:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e11\u003cspan\u003e-1 PM\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eLocation:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eAlabama Art Supply\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eInstructor:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eElizabeth Ragona, MBA\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1dt9ad2\" data-start=\"1009\" data-end=\"1025\"\u003eYou'll Learn\u003c\/h3\u003e\n\u003cul data-start=\"1027\" data-end=\"1400\"\u003e\n\u003cli data-section-id=\"1ydoao4\" data-start=\"1027\" data-end=\"1068\"\u003eWhy artists often underprice their work\u003c\/li\u003e\n\u003cli data-section-id=\"gh1jol\" data-start=\"1069\" data-end=\"1118\"\u003eCalculating material, labor, and overhead costs\u003c\/li\u003e\n\u003cli data-section-id=\"pj0qhl\" data-start=\"1119\" data-end=\"1158\"\u003eBuilding a consistent pricing formula\u003c\/li\u003e\n\u003cli data-section-id=\"1ff1ceg\" data-start=\"1159\" data-end=\"1210\"\u003ePricing original artwork, commissions, and prints\u003c\/li\u003e\n\u003cli data-section-id=\"1jbvma2\" data-start=\"1211\" data-end=\"1255\"\u003eUnderstanding wholesale vs. retail pricing\u003c\/li\u003e\n\u003cli data-section-id=\"1yh5318\" data-start=\"1256\" data-end=\"1308\"\u003ePricing for galleries, festivals, and online sales\u003c\/li\u003e\n\u003cli data-section-id=\"azxqg2\" data-start=\"1309\" data-end=\"1352\"\u003eKnowing when—and how—to raise your prices\u003c\/li\u003e\n\u003cli data-section-id=\"ea933n\" data-start=\"1353\" data-end=\"1400\"\u003eCommon pricing mistakes and how to avoid them\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1402\" data-end=\"1568\"\u003e\u003cstrong data-start=\"1402\" data-end=\"1418\"\u003ePerfect for:\u003c\/strong\u003e Emerging and established artists who want a practical, easy-to-understand approach to pricing their work and building a profitable creative practice.\u003c\/p\u003e\n\u003chr data-start=\"1570\" data-end=\"1573\"\u003e\n\u003ch3 data-section-id=\"16xizxn\" data-start=\"1575\" data-end=\"1589\"\u003eInstructor\u003c\/h3\u003e\n\u003cp data-start=\"1591\" data-end=\"1616\"\u003e\u003cstrong data-start=\"1591\" data-end=\"1616\"\u003eElizabeth Ragona, MBA\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1618\" data-end=\"1991\"\u003eArtist, framer, business strategist, and Sales \u0026amp; Marketing Manager at Alabama Art Supply, \u003ca href=\"https:\/\/www.alabamaart.com\/pages\/elizabeth-ragona-sales-and-marketing-manager\" target=\"_blank\" title=\"Elizabeth Ragona\" rel=\"noopener\"\u003eElizabeth Ragona\u003c\/a\u003e combines her experience in business, marketing, pricing strategy, and the arts to help creative professionals build successful and sustainable art businesses. Her workshops focus on practical tools and real-world solutions that artists can apply immediately.\u003c\/p\u003e\n\u003chr data-start=\"1993\" data-end=\"1996\"\u003e\n\u003ch3 data-section-id=\"j7np17\" data-start=\"1998\" data-end=\"2033\"\u003ePart of the Art Business Series\u003c\/h3\u003e\n\u003cp data-start=\"2035\" data-end=\"2360\"\u003eThis workshop is part of the \u003cstrong\u003e\u003ca href=\"https:\/\/www.alabamaart.com\/pages\/alabama-art-academy\" title=\"Alabama Art Academy\" rel=\"noopener\" target=\"_blank\"\u003eAlabama Art Academy\u003c\/a\u003e: \u003c\/strong\u003e\u003cstrong data-start=\"2064\" data-end=\"2080\"\u003eArt Business\u003c\/strong\u003e program at Alabama Art Academy, helping artists develop the knowledge and confidence to turn their creativity into a thriving and sustainable business. Topics in this series include branding, marketing, licensing, framing, presenting artwork, and professional business practices.\u003c\/p\u003e","published_at":"2026-07-24T14:50:34-05:00","created_at":"2026-07-24T14:38:21-05:00","vendor":"Alabama Art Supply","type":"WORKSHOP","tags":["Alabama Art Academy","Art Business","event","new","WORKSHOP"],"price":2500,"price_min":2500,"price_max":2500,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":50231043457263,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"900030015","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"ART BUSINESS: Pricing Your Artwork, August 22, 2026","public_title":null,"options":["Default Title"],"price":2500,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"900030015","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.alabamaart.com\/cdn\/shop\/files\/Pricingyourartwork-august222026copy.webp?v=1784921917"],"featured_image":"\/\/www.alabamaart.com\/cdn\/shop\/files\/Pricingyourartwork-august222026copy.webp?v=1784921917","options":["Title"],"media":[{"alt":null,"id":39697501782255,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1254,"width":1254,"src":"\/\/www.alabamaart.com\/cdn\/shop\/files\/Pricingyourartwork-august222026copy.webp?v=1784921917"},"aspect_ratio":1.0,"height":1254,"media_type":"image","src":"\/\/www.alabamaart.com\/cdn\/shop\/files\/Pricingyourartwork-august222026copy.webp?v=1784921917","width":1254}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2 data-section-id=\"19hng75\" data-start=\"157\" data-end=\"194\" class=\"PDq2pG_selectionAnchorContainer\"\u003eART BUSINESS: Pricing Your Artwork\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"196\" data-end=\"261\"\u003e\u003cstrong data-start=\"196\" data-end=\"261\"\u003ePrice with confidence. Build a sustainable creative business.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"492\"\u003ePricing artwork can feel overwhelming, but it doesn't have to be. Whether you're selling your first painting or looking to build a professional art business, understanding how to price your work is essential to long-term success.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"846\"\u003eIn this practical, hands-on workshop, you'll learn a straightforward pricing system that considers materials, labor, overhead, and profit so you can establish prices that are fair to both you and your customers. We'll also discuss how different sales venues, commissions, galleries, festivals, and wholesale opportunities can affect pricing strategies.\u003c\/p\u003e\n\u003cp data-start=\"848\" data-end=\"1007\"\u003eThrough real-world examples and interactive exercises, you'll leave with practical tools you can begin using immediately to price your artwork with confidence.\u003c\/p\u003e\n\u003cp data-start=\"848\" data-end=\"1007\"\u003e\u003cstrong\u003eDate:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eAugust 22, 2026\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eTime:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e11\u003cspan\u003e-1 PM\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eLocation:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eAlabama Art Supply\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eInstructor:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eElizabeth Ragona, MBA\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1dt9ad2\" data-start=\"1009\" data-end=\"1025\"\u003eYou'll Learn\u003c\/h3\u003e\n\u003cul data-start=\"1027\" data-end=\"1400\"\u003e\n\u003cli data-section-id=\"1ydoao4\" data-start=\"1027\" data-end=\"1068\"\u003eWhy artists often underprice their work\u003c\/li\u003e\n\u003cli data-section-id=\"gh1jol\" data-start=\"1069\" data-end=\"1118\"\u003eCalculating material, labor, and overhead costs\u003c\/li\u003e\n\u003cli data-section-id=\"pj0qhl\" data-start=\"1119\" data-end=\"1158\"\u003eBuilding a consistent pricing formula\u003c\/li\u003e\n\u003cli data-section-id=\"1ff1ceg\" data-start=\"1159\" data-end=\"1210\"\u003ePricing original artwork, commissions, and prints\u003c\/li\u003e\n\u003cli data-section-id=\"1jbvma2\" data-start=\"1211\" data-end=\"1255\"\u003eUnderstanding wholesale vs. retail pricing\u003c\/li\u003e\n\u003cli data-section-id=\"1yh5318\" data-start=\"1256\" data-end=\"1308\"\u003ePricing for galleries, festivals, and online sales\u003c\/li\u003e\n\u003cli data-section-id=\"azxqg2\" data-start=\"1309\" data-end=\"1352\"\u003eKnowing when—and how—to raise your prices\u003c\/li\u003e\n\u003cli data-section-id=\"ea933n\" data-start=\"1353\" data-end=\"1400\"\u003eCommon pricing mistakes and how to avoid them\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1402\" data-end=\"1568\"\u003e\u003cstrong data-start=\"1402\" data-end=\"1418\"\u003ePerfect for:\u003c\/strong\u003e Emerging and established artists who want a practical, easy-to-understand approach to pricing their work and building a profitable creative practice.\u003c\/p\u003e\n\u003chr data-start=\"1570\" data-end=\"1573\"\u003e\n\u003ch3 data-section-id=\"16xizxn\" data-start=\"1575\" data-end=\"1589\"\u003eInstructor\u003c\/h3\u003e\n\u003cp data-start=\"1591\" data-end=\"1616\"\u003e\u003cstrong data-start=\"1591\" data-end=\"1616\"\u003eElizabeth Ragona, MBA\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1618\" data-end=\"1991\"\u003eArtist, framer, business strategist, and Sales \u0026amp; Marketing Manager at Alabama Art Supply, \u003ca href=\"https:\/\/www.alabamaart.com\/pages\/elizabeth-ragona-sales-and-marketing-manager\" target=\"_blank\" title=\"Elizabeth Ragona\" rel=\"noopener\"\u003eElizabeth Ragona\u003c\/a\u003e combines her experience in business, marketing, pricing strategy, and the arts to help creative professionals build successful and sustainable art businesses. Her workshops focus on practical tools and real-world solutions that artists can apply immediately.\u003c\/p\u003e\n\u003chr data-start=\"1993\" data-end=\"1996\"\u003e\n\u003ch3 data-section-id=\"j7np17\" data-start=\"1998\" data-end=\"2033\"\u003ePart of the Art Business Series\u003c\/h3\u003e\n\u003cp data-start=\"2035\" data-end=\"2360\"\u003eThis workshop is part of the \u003cstrong\u003e\u003ca href=\"https:\/\/www.alabamaart.com\/pages\/alabama-art-academy\" title=\"Alabama Art Academy\" rel=\"noopener\" target=\"_blank\"\u003eAlabama Art Academy\u003c\/a\u003e: \u003c\/strong\u003e\u003cstrong data-start=\"2064\" data-end=\"2080\"\u003eArt Business\u003c\/strong\u003e program at Alabama Art Academy, helping artists develop the knowledge and confidence to turn their creativity into a thriving and sustainable business. Topics in this series include branding, marketing, licensing, framing, presenting artwork, and professional business practices.\u003c\/p\u003e"}