{"id":9430994288879,"title":"The Business of Being an Artist, June 27, 2026","handle":"the-business-of-being-an-artist-june-27-2026","description":"\u003ch2 class=\"isSelectedEnd\"\u003e\u003cstrong\u003eThe Business of Being an Artist: An Artist Business Bootcamp\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThis workshop serves as a foundation for artists interested in exploring future topics such as pricing, festivals, galleries, reproductions, marketing, photography, teaching, and other aspects of building a successful creative business.\u003c\/p\u003e\n\u003cp data-start=\"13\" data-end=\"33\"\u003e📅 Saturday, June 27\u003cbr\u003e🕑 2:00 PM – 5:00 PM\u003cbr\u003e💲 $50 per person\u003cbr\u003e📘 Includes workbook\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCreating great artwork is only part of building a successful creative career. Whether your goal is to sell your work, participate in art festivals, exhibit in galleries, teach classes, accept commissions, or simply better understand the business side of art, this workshop will help you identify your next steps.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJoin artist, educator, marketer, and business professional \u003cstrong\u003eElizabeth Ragona, MBA\u003c\/strong\u003e, for a hands-on workshop designed specifically for artists. Through guided exercises and practical discussion, participants will explore topics including artistic goals, customer identification, artist bios and statements, branding, pricing, professional presentation, business basics, marketing, and action planning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach participant will receive a comprehensive workbook filled with worksheets, assessments, examples, and planning tools to help transform ideas into actionable goals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis workshop is designed for artists at all stages of their journey—from hobbyists considering their first sales to emerging professionals looking to build a stronger creative business.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003eTopics include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Understanding Your Artistic Journey\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Evaluating Your Work and Readiness\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Defining Your Customer\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Artist Bios, Statements, and Resumes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Branding and Positioning\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Pricing Your Work\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Business Basics and Professional Practice\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Selling Your Work\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Marketing and Websites\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Creating a 90-Day Action Plan\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eParticipants will also have an opportunity to identify topics they would like to explore in future artist business workshops.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo business experience is required.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"13\" data-end=\"33\"\u003e📅 Saturday, June 27\u003cbr\u003e🕑 2:00 PM – 5:00 PM\u003cbr\u003e💲 $50 per person\u003cbr\u003e📘 Includes workbook\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cstrong\u003eAbout the Instructor\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eElizabeth Ragona, MBA\u003c\/strong\u003e is an artist, educator, marketer, and business professional with more than 25 years of experience in sales, marketing, business operations, and creative industries. She serves as the Sales \u0026amp; Marketing Manager for Alabama Art Supply and is a professional framer. Elizabeth holds a Bachelor of Science in Accounting from the University of Alabama at Birmingham and a Master of Business Administration from Louisiana State University, Shreveport. She is currently pursuing a Doctor of Business Administration degree at Liberty University.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThroughout her career, Elizabeth has worked with artists, instructors, nonprofits, and businesses of all sizes to develop brands, educational programs, marketing strategies, and sustainable business practices. She created \u003cstrong\u003eThe Business of Being an Artist \u003c\/strong\u003eto help artists bridge the gap between creativity and business, empowering them to confidently pursue exhibitions, festivals, teaching opportunities, commissions, galleries, and other professional goals.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2026-06-16T12:14:26-05:00","created_at":"2026-06-16T12:04:38-05:00","vendor":"Alabama Art Supply","type":"WORKSHOP","tags":["event","WORKSHOP"],"price":5000,"price_min":5000,"price_max":5000,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":49813771747567,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"900030010","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"The Business of Being an Artist, June 27, 2026","public_title":null,"options":["Default Title"],"price":5000,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"900030010","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.alabamaart.com\/cdn\/shop\/files\/business_of_being_an_artist_square_copy.webp?v=1781629862"],"featured_image":"\/\/www.alabamaart.com\/cdn\/shop\/files\/business_of_being_an_artist_square_copy.webp?v=1781629862","options":["Title"],"media":[{"alt":null,"id":39236454580463,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1254,"width":1254,"src":"\/\/www.alabamaart.com\/cdn\/shop\/files\/business_of_being_an_artist_square_copy.webp?v=1781629862"},"aspect_ratio":1.0,"height":1254,"media_type":"image","src":"\/\/www.alabamaart.com\/cdn\/shop\/files\/business_of_being_an_artist_square_copy.webp?v=1781629862","width":1254}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2 class=\"isSelectedEnd\"\u003e\u003cstrong\u003eThe Business of Being an Artist: An Artist Business Bootcamp\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThis workshop serves as a foundation for artists interested in exploring future topics such as pricing, festivals, galleries, reproductions, marketing, photography, teaching, and other aspects of building a successful creative business.\u003c\/p\u003e\n\u003cp data-start=\"13\" data-end=\"33\"\u003e📅 Saturday, June 27\u003cbr\u003e🕑 2:00 PM – 5:00 PM\u003cbr\u003e💲 $50 per person\u003cbr\u003e📘 Includes workbook\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCreating great artwork is only part of building a successful creative career. Whether your goal is to sell your work, participate in art festivals, exhibit in galleries, teach classes, accept commissions, or simply better understand the business side of art, this workshop will help you identify your next steps.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJoin artist, educator, marketer, and business professional \u003cstrong\u003eElizabeth Ragona, MBA\u003c\/strong\u003e, for a hands-on workshop designed specifically for artists. Through guided exercises and practical discussion, participants will explore topics including artistic goals, customer identification, artist bios and statements, branding, pricing, professional presentation, business basics, marketing, and action planning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach participant will receive a comprehensive workbook filled with worksheets, assessments, examples, and planning tools to help transform ideas into actionable goals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis workshop is designed for artists at all stages of their journey—from hobbyists considering their first sales to emerging professionals looking to build a stronger creative business.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003eTopics include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Understanding Your Artistic Journey\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Evaluating Your Work and Readiness\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Defining Your Customer\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Artist Bios, Statements, and Resumes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Branding and Positioning\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Pricing Your Work\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Business Basics and Professional Practice\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Selling Your Work\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Marketing and Websites\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Creating a 90-Day Action Plan\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eParticipants will also have an opportunity to identify topics they would like to explore in future artist business workshops.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo business experience is required.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"13\" data-end=\"33\"\u003e📅 Saturday, June 27\u003cbr\u003e🕑 2:00 PM – 5:00 PM\u003cbr\u003e💲 $50 per person\u003cbr\u003e📘 Includes workbook\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cstrong\u003eAbout the Instructor\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eElizabeth Ragona, MBA\u003c\/strong\u003e is an artist, educator, marketer, and business professional with more than 25 years of experience in sales, marketing, business operations, and creative industries. She serves as the Sales \u0026amp; Marketing Manager for Alabama Art Supply and is a professional framer. Elizabeth holds a Bachelor of Science in Accounting from the University of Alabama at Birmingham and a Master of Business Administration from Louisiana State University, Shreveport. She is currently pursuing a Doctor of Business Administration degree at Liberty University.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThroughout her career, Elizabeth has worked with artists, instructors, nonprofits, and businesses of all sizes to develop brands, educational programs, marketing strategies, and sustainable business practices. She created \u003cstrong\u003eThe Business of Being an Artist \u003c\/strong\u003eto help artists bridge the gap between creativity and business, empowering them to confidently pursue exhibitions, festivals, teaching opportunities, commissions, galleries, and other professional goals.\u003c\/span\u003e\u003c\/p\u003e"}